Sustainable Technology of 2640

81 / 100

Sustainable Technology of 2640

While it’s impossible to predict the future with certainty, we can explore some potential directions for sustainable technology in 2640 based on current trends and advancements:

1. Advanced Energy Solutions:

  • Fusion Power: Nuclear fusion, a potentially clean and abundant energy source, might become a reality.
  • Space-Based Solar Power: Harnessing solar energy from space and beaming it to Earth could provide a continuous and inexhaustible supply.  
  • Hyper-Efficient Energy Storage: Breakthroughs in battery technology or other energy storage methods could enable widespread use of renewable energy sources.

2. Resource Management:

  • Circular Economy: Advanced recycling and material recovery technologies could minimize waste and maximize resource utilization.  
  • Sustainable Materials: Development of new materials with enhanced properties and minimal environmental impact.
  • Precision Agriculture: Technologies like AI and robotics could optimize food production while reducing resource consumption.  

3. Environmental Restoration:

  • Climate Engineering: Techniques to remove greenhouse gases from the atmosphere or mitigate the effects of climate change.
  • Ecosystem Restoration: Technologies to repair damaged ecosystems and restore biodiversity.
  • Pollution Remediation: Advanced methods to clean up pollution in air, water, and soil.

4. Sustainable Infrastructure:

  • Smart Cities: Urban centers designed to optimize resource use and minimize environmental impact.  
  • Sustainable Transportation: Advanced transportation systems powered by clean energy sources.
  • Green Buildings: Structures designed to minimize energy consumption and environmental impact.  

5. Biotechnology:

  • Bio-manufacturing: Using biological systems to produce materials and products sustainably.
  • Genetic Engineering: Developing crops with enhanced resilience and nutritional value.
  • Bioremediation: Using biological processes to clean up pollution.  

Challenges and Considerations:

  • Technological Development: Continued research and innovation are crucial for developing these technologies.
  • Economic Viability: Making sustainable technologies affordable and accessible to all.
  • Social Acceptance: Addressing concerns and ensuring public support for new technologies.
  • Ethical Considerations: Evaluating the potential risks and unintended consequences of new technologies.

It’s important to remember that this is just a glimpse into the potential future of sustainable technology. The actual path will depend on various factors, including scientific breakthroughs, economic conditions, and societal choices. However, by focusing on innovation, collaboration, and a commitment to sustainability, we can create a future where technology helps us live in harmony with the planet.Sources and related content

What is Sustainable Technology of 2640

Predicting the exact nature of sustainable technology in 2640 is a fascinating thought experiment! While we can’t know for sure, we can make some educated guesses based on current trends and emerging technologies. Here are some possibilities:

1. Energy will be abundant and clean:

  • Fusion Power: Imagine a world where clean, safe, and virtually limitless energy is generated by harnessing the power of the stars. Fusion reactors could be a reality by 2640, providing a foundation for a sustainable future.
  • Space-Based Solar Power: Gigantic solar arrays orbiting Earth could capture sunlight without interruption and beam it down to the surface, providing a constant source of renewable energy.  
  • Advanced Energy Storage: Breakthroughs in battery technology or entirely new energy storage methods could make it possible to store vast amounts of renewable energy and distribute it efficiently across the globe.

2. Resource management will be highly efficient:

  • Circular Economy: We might have achieved a truly circular economy where resources are continuously reused and recycled, minimizing waste and pollution. Advanced recycling technologies could break down materials at the molecular level, allowing us to create new products from old ones.  
  • Sustainable Materials: Scientists might have developed new materials that are strong, lightweight, and biodegradable, reducing our reliance on finite resources and minimizing environmental impact.
  • Precision Agriculture: Food production could be revolutionized by AI-powered systems that optimize resource use, minimize waste, and maximize yields, ensuring food security for a growing population.  

3. We may have found ways to reverse environmental damage:

  • Climate Engineering: Technologies to remove greenhouse gases from the atmosphere or mitigate the effects of climate change could be deployed on a large scale, helping to restore balance to the Earth’s climate system.
  • Ecosystem Restoration: Advanced techniques could be used to repair damaged ecosystems, restore biodiversity, and protect endangered species.
  • Pollution Remediation: Highly effective methods could be developed to clean up pollution in air, water, and soil, ensuring a healthy environment for all.

4. Our cities and infrastructure will be sustainable:

  • Smart Cities: Urban centers could be designed to optimize resource use, minimize environmental impact, and enhance the quality of life for residents. Buildings might be self-sufficient in energy and water, and transportation systems could be powered by clean energy sources.
  • Sustainable Transportation: Advanced transportation systems, such as high-speed trains, electric vehicles, and even flying cars, could be powered by renewable energy, reducing our reliance on fossil fuels.
  • Green Buildings: Structures could be designed to minimize energy consumption, utilize sustainable materials, and integrate with the natural environment.

5. Biotechnology will play a key role:

  • Bio-manufacturing: We might be able to produce materials and products sustainably using biological systems, reducing our reliance on fossil fuels and harmful chemicals.
  • Genetic Engineering: Crops could be engineered to be more resilient to climate change, require less water and fertilizer, and have enhanced nutritional value.
  • Bioremediation: Biological processes could be used to clean up pollution and restore damaged ecosystems.  

Important Considerations:

  • Technological Development: Continued research and innovation will be essential to develop these technologies.
  • Economic Viability: Sustainable technologies must be affordable and accessible to all.
  • Social Acceptance: Public support and engagement will be crucial for the successful implementation of new technologies.
  • Ethical Considerations: We must carefully consider the potential risks and unintended consequences of new technologies.

The future of sustainable technology is full of possibilities. By embracing innovation, collaboration, and a commitment to sustainability, we can create a world where technology helps us live in harmony with the planet for generations to come.Sources and related content

Who is required Sustainable Technology of 2640 ?

It’s not just about who requires sustainable technology in 2640, but rather who will benefit from it, and that’s essentially everyone! Here’s a breakdown:

  • Humanity as a whole: The most fundamental need for sustainable technology is to ensure the long-term survival and well-being of our species. By 2640, many of the environmental challenges we face today may have become critical, and sustainable technologies will be essential for mitigating climate change, managing resources, and preserving the planet for future generations.
  • Future generations: Those living in 2640 and beyond will inherit the consequences of our actions today. Sustainable technology is about ensuring that they have access to clean energy, clean water, and a healthy environment.
  • Ecosystems and biodiversity: Sustainable technology can play a crucial role in protecting and restoring ecosystems, preserving biodiversity, and preventing the extinction of species.  
  • Developing nations: Sustainable technologies can help developing countries leapfrog traditional, polluting industries and build sustainable economies from the ground up. This can lead to improved living standards, reduced poverty, and greater social equity.  
  • Businesses: Companies that embrace sustainable technologies can gain a competitive advantage, reduce costs, and enhance their reputation. Consumers are increasingly demanding sustainable products and services, and businesses that meet this demand will thrive.  

In essence, sustainable technology in 2640 will be essential for creating a world where:

  • Resources are used responsibly and efficiently.
  • Pollution is minimized and environmental damage is reversed.
  • Everyone has access to clean energy, clean water, and healthy food.
  • Economies are thriving and social equity is increased.

It’s not just about avoiding a dystopian future; it’s about creating a world where humanity and nature can flourish together.

While the need for sustainable technology in 2640 might seem far off, the decisions we make today will determine whether we can achieve that future. Investing in research and development, promoting sustainable practices, and raising awareness about the importance of sustainability are all crucial steps we can take now to ensure a better future for all.Sources and related content

COURTESY : NPTEL-NOC IITM

Where is required Sustainable Technology of 2640 ?

That’s a great question that gets at the heart of why sustainable technology is so important! It’s not just about one place, but everywhere. Here’s why:

  • Global Challenges: Many of the environmental problems we face, like climate change and pollution, are global in nature. They don’t respect borders. So, sustainable technology is needed everywhere to address these challenges effectively.  
  • Interconnected Systems: Our world is increasingly interconnected. What happens in one place can have impacts far beyond. Sustainable technology is needed in all sectors and regions to create a truly sustainable global system.  
  • Equity and Access: Sustainable technology should be accessible to everyone, regardless of where they live. This is crucial for ensuring a just and equitable transition to a sustainable future.

Here are some key areas and locations where sustainable technology will be particularly important in 2640:

  • Urban Centers: Cities are major consumers of resources and producers of waste. Sustainable technology is essential for creating smart cities that are efficient, resilient, and environmentally friendly.  
  • Developing Nations: Sustainable technology can help developing countries leapfrog traditional, polluting industries and build sustainable economies from the ground up.  
  • Rural Areas: Sustainable technology can provide access to clean energy, clean water, and sustainable agriculture in rural areas, improving livelihoods and reducing poverty.
  • Industrial Sectors: Industries are major contributors to pollution and resource depletion. Sustainable technology is needed to transform industrial processes and make them more environmentally friendly.  
  • Transportation Systems: Transportation is a major source of greenhouse gas emissions. Sustainable technology is needed to develop clean and efficient transportation systems.  
  • Energy Production: Sustainable technology is needed to shift away from fossil fuels and towards renewable energy sources.
  • Agriculture: Sustainable technology is needed to produce food more efficiently and with less environmental impact.  

Ultimately, sustainable technology in 2640 will be needed everywhere to create a world where:

  • The environment is healthy and thriving.
  • Resources are used responsibly and efficiently.
  • Everyone has access to the basic necessities of life.
  • Economies are thriving and social equity is increased.

It’s not just about one location, but about creating a sustainable world for all.Sources and related content

How is required Sustainable Technology of 2640 ?

You’re asking about the how of sustainable technology in 2640, which is a complex and fascinating question! It’s not just about having the technology, but how it’s integrated into society and used. Here are some key aspects:

1. Widespread Adoption and Integration:

  • Accessibility: Sustainable technologies need to be affordable and accessible to everyone, not just a privileged few. This might involve government subsidies, open-source technology, and international cooperation.  
  • Infrastructure: Sustainable technologies need to be integrated into existing infrastructure, or new infrastructure needs to be built to support them. This could involve smart grids for energy distribution, recycling facilities for a circular economy, and sustainable transportation networks.  
  • Education and Awareness: People need to understand how to use and benefit from sustainable technologies. Education and awareness campaigns will be crucial for promoting adoption and ensuring that people are empowered to make sustainable choices.

2. Technological Advancements:

  • Continuous Innovation: We’ll need ongoing research and development to improve existing sustainable technologies and develop new ones. This could involve breakthroughs in areas like energy storage, materials science, and biotechnology.
  • Efficiency and Optimization: Sustainable technologies need to be highly efficient and optimized to minimize resource use and environmental impact. This could involve AI-powered systems that can monitor and adjust energy use in real-time, or advanced manufacturing processes that minimize waste.  
  • Resilience: Sustainable technologies need to be resilient to the impacts of climate change and other environmental challenges. This could involve developing infrastructure that can withstand extreme weather events, or crops that are resistant to drought and disease.

3. Social and Economic Factors:

  • Policy and Regulation: Governments will need to play a role in promoting sustainable technology through policies and regulations. This could involve carbon pricing, incentives for renewable energy, and regulations on pollution.
  • Economic Incentives: Businesses need to be incentivized to adopt sustainable technologies. This could involve tax breaks, subsidies, and access to green finance.
  • Behavioral Change: People need to be willing to make changes in their behavior to support a sustainable future. This could involve reducing consumption, choosing sustainable products, and adopting more sustainable lifestyles.

4. Global Cooperation:

  • Knowledge Sharing: International cooperation will be essential for sharing knowledge and technology. This could involve joint research projects, technology transfer agreements, and international conferences.
  • Financial Support: Developed countries will need to provide financial support to developing countries to help them adopt sustainable technologies.  
  • Common Goals: We need to work together to achieve common goals for sustainability, such as reducing greenhouse gas emissions and protecting biodiversity.

In essence, the “how” of sustainable technology in 2640 is about creating a system where:

  • Technology is used to solve environmental problems and improve quality of life.  
  • Everyone has access to the benefits of sustainable technology.
  • Economic and social systems support sustainability.  
  • Global cooperation is essential for achieving common goals.

It’s a complex challenge, but by focusing on these key areas, we can create a future where sustainable technology helps us live in harmony with the planet.Sources and related content

COURTESY : SUSTAINABLE TECHNOLOGY SOLUTIONS

White paper on Sustainable Technology of 2640 ?

White Paper: Sustainable Technology in 2640 – A Vision for a Thriving Planet

Abstract:

This white paper explores the potential landscape of sustainable technology in the year 2640. Building upon current trends and emerging technologies, it envisions a future where advanced scientific breakthroughs and a global commitment to sustainability have transformed our relationship with the planet. The paper outlines potential technological advancements across key sectors, discusses the challenges and opportunities involved, and proposes a framework for achieving a truly sustainable future.

1. Introduction:

The 27th century presents both immense challenges and unprecedented opportunities for humanity. Climate change, resource depletion, and biodiversity loss are pressing concerns that demand innovative solutions. This white paper argues that sustainable technology will be the cornerstone of a thriving future in 2640, enabling us to live in harmony with the planet while ensuring prosperity for all.

2. Vision for 2640:

In 2640, sustainable technology will be seamlessly integrated into every aspect of our lives. Our cities will be smart and self-sufficient, powered by clean energy and designed to minimize environmental impact. Transportation will be dominated by sustainable modes, reducing pollution and congestion. Food production will be highly efficient and resilient, ensuring food security for a growing population. Our industries will operate within a circular economy, minimizing waste and maximizing resource utilization.

3. Key Technological Advancements:

3.1 Energy:

  • Fusion Power: Fusion energy will be a primary source of clean and abundant power, providing a foundation for a sustainable global energy system.
  • Space-Based Solar Power: Large-scale solar arrays in orbit will capture sunlight and beam it to Earth, providing a continuous and reliable source of renewable energy.
  • Advanced Energy Storage: Breakthroughs in energy storage technologies will enable efficient storage and distribution of renewable energy, overcoming intermittency challenges.

3.2 Resource Management:

  • Circular Economy: Advanced recycling and material recovery technologies will enable a truly circular economy, where resources are continuously reused and repurposed.
  • Sustainable Materials: New materials with enhanced properties and minimal environmental impact will be developed, reducing our reliance on finite resources.
  • Precision Agriculture: AI-powered systems will optimize food production, minimizing resource use and maximizing yields.

3.3 Environmental Restoration:

  • Climate Engineering: Carefully managed climate engineering techniques will be employed to mitigate the effects of climate change and restore balance to the Earth’s climate system.
  • Ecosystem Restoration: Advanced biotechnologies and ecological engineering will be used to restore damaged ecosystems and protect biodiversity.
  • Pollution Remediation: Highly effective methods will be developed to clean up pollution in air, water, and soil.

3.4 Sustainable Infrastructure:

  • Smart Cities: Urban centers will be designed to optimize resource use, minimize environmental impact, and enhance quality of life.
  • Sustainable Transportation: Advanced transportation systems powered by clean energy sources will be implemented, reducing our reliance on fossil fuels.
  • Green Buildings: Structures will be designed to minimize energy consumption, utilize sustainable materials, and integrate with the natural environment.

3.5 Biotechnology:

  • Bio-manufacturing: Biological systems will be used to produce materials and products sustainably, reducing our reliance on fossil fuels and harmful chemicals.
  • Genetic Engineering: Crops will be engineered to be more resilient to climate change, require less water and fertilizer, and have enhanced nutritional value.
  • Bioremediation: Biological processes will be used to clean up pollution and restore damaged ecosystems.

4. Challenges and Opportunities:

  • Technological Development: Continued research and development will be essential to realize the full potential of these technologies.
  • Economic Viability: Sustainable technologies must be affordable and accessible to all.
  • Social Acceptance: Public support and engagement will be crucial for the successful implementation of new technologies.
  • Ethical Considerations: We must carefully consider the potential risks and unintended consequences of new technologies.
  • Global Cooperation: International collaboration will be essential for addressing global challenges and ensuring equitable access to sustainable technologies.

5. Framework for a Sustainable Future:

To achieve the vision outlined in this white paper, we propose the following framework:

  • Invest in Research and Development: Prioritize funding for research and development in key areas of sustainable technology.
  • Promote Sustainable Practices: Encourage the adoption of sustainable practices in all sectors of society.
  • Foster Collaboration: Facilitate collaboration between scientists, engineers, policymakers, and the public.
  • Educate and Empower: Educate the public about the importance of sustainability and empower them to make sustainable choices.
  • Embrace Innovation: Encourage innovation and entrepreneurship in the field of sustainable technology.

6. Conclusion:

Sustainable technology holds the key to a thriving future for humanity in 2640. By embracing innovation, collaborating across disciplines, and committing to a sustainable future, we can create a world where both humanity and nature flourish. The journey towards this future begins today.

Industrial application of Sustainable Technology of 2640 ?

It’s fascinating to imagine the industrial applications of sustainable technology in 2640! Here are some possibilities, building on the trends we see today:

1. Advanced Manufacturing & Resource Optimization:

  • Circular Economy at Scale: Factories will operate within closed-loop systems. Advanced recycling tech will break down materials to their basic components, feeding directly back into production. Waste will be virtually eliminated.  
  • Bio-Integrated Manufacturing: Imagine factories that grow materials using biological processes. This could mean “growing” plastics or other materials with specific properties, reducing reliance on traditional resource extraction.
  • Hyper-Efficient 3D Printing: 3D printing will be ubiquitous and incredibly advanced. Factories could produce highly customized goods on demand, minimizing waste and transportation needs.
  • AI-Powered Optimization: AI will manage entire production processes, optimizing energy use, material flow, and minimizing environmental impact in real-time.  

2. Energy-Intensive Industries:

  • Green Steel & Aluminum: Industries like steel and aluminum production, traditionally energy-intensive, will be transformed. Fusion power could provide the clean energy needed, and new processes might drastically reduce emissions.
  • Carbon Capture & Utilization: Even with clean energy, some industrial processes might still produce CO2. Advanced carbon capture tech will capture these emissions, and they’ll be used to create new products (fuels, materials, etc.).  

3. Sustainable Resource Extraction:

  • Minimal Impact Mining: If mining is still needed, it will be radically different. Autonomous systems could extract resources with minimal disruption to ecosystems, and advanced techniques could ensure responsible land restoration.
  • Ocean Mining with Care: If ocean mining occurs, it will be done with extreme caution. Technologies will be in place to minimize harm to marine life and ecosystems, and resource extraction will be carefully managed.

4. Biotechnology & Bio-Manufacturing:

  • Bio-Factories: Imagine factories that use engineered microorganisms to produce valuable chemicals, fuels, or materials. This could revolutionize industries from pharmaceuticals to textiles.
  • Sustainable Agriculture at Scale: Vertical farms and other advanced agriculture facilities will be integrated with industrial processes, providing food locally and reducing the need for long-distance transportation.

5. Infrastructure & Construction:

  • Self-Healing Materials: Buildings and infrastructure could be built with materials that can self-repair damage, extending their lifespan and reducing resource needs.
  • Smart Infrastructure: AI-powered systems will manage infrastructure, optimizing energy use, predicting maintenance needs, and ensuring resilience to environmental challenges.  

Important Considerations:

  • Automation & Labor: With advanced automation, the nature of industrial work will likely change significantly. Retraining and social safety nets will be crucial to ensure a just transition.
  • Ethical Considerations: As with any technology, ethical considerations will be paramount. We’ll need to ensure that these advancements are used responsibly and benefit all of humanity.

These are just a few possibilities. The industrial landscape of 2640 will likely be shaped by a combination of these technologies and others we can’t even imagine today. The key is that sustainability will be at the core of industrial practices, ensuring a healthy planet and a thriving economy for generations to come.Sources and related content

Research and development of Sustainable Technology of 2640 ?

You’re right to focus on research and development (R&D)! It’s the engine that will drive the sustainable technologies of 2640. Here’s a look at what that R&D might entail:

1. Fundamental Scientific Breakthroughs:

  • Advanced Materials Science: Discovering new materials with unique properties (superconductivity at room temperature, self-healing materials, etc.) will be crucial for many sustainable technologies.
  • Quantum Computing: Quantum computers could revolutionize materials design, energy storage, and even climate modeling, leading to unexpected breakthroughs.  
  • Artificial General Intelligence (AGI): If AGI becomes a reality, its ability to solve complex problems could accelerate the development of sustainable solutions in ways we can’t yet imagine.  

2. Energy Research:

  • Fusion Energy: Continued research into fusion reactors is essential to make this clean energy source a reality. This includes overcoming challenges related to plasma confinement and reactor design.  
  • Advanced Solar Technologies: Research into more efficient and cost-effective solar energy conversion, including space-based solar power, will be crucial.
  • Energy Storage: Developing new energy storage solutions with higher capacity, longer lifespan, and lower environmental impact is a top priority.

3. Environmental Science & Engineering:

  • Climate Engineering: Research into safe and effective climate engineering techniques, such as carbon capture and storage or solar radiation management, is necessary to mitigate climate change.
  • Ecosystem Restoration: Developing new methods for restoring damaged ecosystems, including using biotechnology to accelerate natural processes, will be crucial for preserving biodiversity.
  • Pollution Remediation: Research into advanced methods for removing pollutants from air, water, and soil, including nanotechnology and bioremediation, will be essential for creating a clean environment.

4. Biotechnology & Bio-Manufacturing:

  • Synthetic Biology: Research in synthetic biology could lead to the development of new bio-based materials, fuels, and pharmaceuticals, reducing our reliance on fossil fuels and traditional manufacturing processes.  
  • Genetic Engineering: Continued research in genetic engineering could lead to crops that are more resilient to climate change, require less water and fertilizer, and have enhanced nutritional value.  
  • Bioremediation: Developing new bioremediation techniques using engineered microorganisms could help clean up pollution and restore damaged ecosystems.

5. Cross-Disciplinary Collaboration:

  • Interdisciplinary Teams: R&D in sustainable technology will require collaboration between scientists, engineers, social scientists, and even artists and designers.  
  • Open Innovation: Sharing research findings and collaborating across institutions and countries will be essential for accelerating progress.

Important Considerations:

  • Funding: Significant investment in R&D will be necessary to achieve these goals.
  • Ethical Considerations: As with any technology, ethical considerations will be paramount. We need to ensure that research is conducted responsibly and that new technologies are used in a way that benefits all of humanity.
  • Long-Term Vision: R&D in sustainable technology requires a long-term vision and a commitment to continuous innovation.  

The sustainable technologies of 2640 will be built on the foundation of research and development conducted today. By investing in these areas and fostering collaboration, we can create a future where technology helps us live in harmony with the planet.Sources and related content

COURTESY : Bernard Marr

References

United Nations Environment Programme – UNEP (2007). Sustainability Communications. A Toolkit for Marketing and Advertising Courses. Division for Technology, Industry and Economics.

Beder, S. (1997). Global Spin: The Corporate Assault on Environmentalism. Green Books.

Beder, S. (2000). Global Spin: The Corporate Assault on Environmentalism. Green Books.

Belz, F.-M.; Peattie, K. (2009). Sustainability Marketing. A global perspective (1st ed.). Glasgow: John Wiley & Sons.

Bentley, M. (2004). “Tracking Progress: implementing sustainable consumption policies”. A global review of implementation of the United Nations Guidelines for Consumer Protection (2nd ed.). UNEP and Consumers International.

Bolls, Paul D.; Muehling, Darrel D. (2007). “The Effects of Dual-Task Processing on Consumers’ Responses to High- and Low-Imagery Radio Advertisements”. Journal of Advertising36 (4): 35–47. doi:10.2753/JOA0091-3367360403S2CID 143523914.

Dennis, E.E. (1991). “In context: environmentalism in the system of news”. Media and the Environment. Washington: Island Press. pp. 55–64.

Dollt, Andreas, ed. (2003). Cinema, TV and radio in the EU – Statistics on audiovisual services – Data 1980–2002. Luxembourg: Office for Official Publications of the European Communities. ISBN 92-894-5709-0ISSN 1725-4515. Retrieved 2022-10-22.

Earthprint publishing (2007). Sustainability Communications: A Toolkit for Marketing and Advertising Courses.[full citation needed]

Gronroos, C. (1999). “Relationship marketing: Challenges for the organization”. Journal of Business Research46 (3). doi:10.1016/S0148-2963(98)00030-7.

Gronroos, C. (1994). “From Marketing Mix to Relationship Marketing:Towards a Paradigm Shift in Marketing”. Management Decision32 (2). doi:10.1108/00251749410054774hdl:11323/385.

Jackson, T. (2005). Motivating sustainable consumption: a review of evidence on consumer behavior and behavioral change. Centre for Environmental Strategy. University of Surrey.

Kilbourne, William E. (2004). “Sustainable communication and the dominant social paradigm: can they be integrated?”. Marketing Theory4 (3): 187–208. doi:10.1177/1470593104045536S2CID 154778630.

Kolandai-Matchett, K. (2009). “Mediated communication of ‘sustainable consumption’ in the alternative media: a case study exploring a message framing strategy”. International Journal of Consumer Studies33 (2): 113–125. doi:10.1111/j.1470-6431.2009.00754.x.

Krugman, H.E. (1965). “The impact of television advertising: learning without involvement”. The Public Opinion Quarterly29 (3): 349–356. doi:10.1086/267335.

Laufer, W.S. (2003). “Social Accountability and Corporate Greenwashing”. Journal of Business Ethics43.

Lichtl, M. (1999). Ecotainment: Der neue Weg im Umweltmarketing. Wien, Frankfurt.

Longhurst, M. (July–August 2003). “Advertising and sustainability: a new paradigm”. Admap.

Lovell, C. (8 May 2004). “Is sustainability an advertising issue?”. Campaign.

McCarthy, E.J. (1960). Basic Marketing. Homewood, IL: Irwin.

Michaelis, L. (2001). The Media: A Resource for Sustainable Consumption. Oxford: Oxford Centre for the Environment, Ethics & Society.

Munshi, D.; Kurian, P. (2005). “Imperializing spin cycles: A postcolonial look at public relations, greenwashing, and the separation of publics”. Public Relations Review31 (4): 513. doi:10.1016/j.pubrev.2005.08.010.

Pavlou, P.A.; Stewart, D.W. (2000). “Measuring the Effects and Effectiveness of Interactive Advertising: A Research Agenda”Journal of Interactive Advertisingdoi:10.1080/15252019.2000.10722044S2CID 168153520. Archived from the original on 2011-07-26.

Sandman, P. (1974). “Mass environmental education: can the media do the job?”. In Swan, J.A.; Stapp W.B. (eds.). Environmental Education: Strategies Toward a More Livable Future. New York: Sage Publications, Inc. pp. 207–247.

Sander, Frauke; Fohl, Ulrich; Walter, Nadine (25 March 2021). “Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude”Journal of Brand Management28 (4): 429–445. doi:10.1057/s41262-021-00236-8hdl:10419/287669S2CID 233676078.

Schrader, Ulf (2005). “Von der Öko-Werbung zur Nachhaltigkeits-Kommunikation”. In Belz, F.-M.; Bilharz, M. (eds.). Nachhaltigkeits-Marketing in Theorie und Praxis. pp. 61–74.

Shabbir, Muhammad; Sulaiman, Mohammed; Al-Kumaim, Nabil; Mahmood, Arshad; Abbas, Mazhar (29 October 2020). “Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A study from the UAE”Sustainability12 (21): 2–8. doi:10.3390/su12218977.

Shanahan, J. (1996). “Green but unseen: marginalizing the environment on television”. In Morgan, M.; Leggett, S. (eds.). Margin(s) and Mainstreams: Cultural Politics in the 90s. Westport, CT: Greenwood Press. pp. 176–193.

United Nations Environment Programme (UNEP); World Federation of Advertisers (WFA); European Association of Communications Agencies (EACA) (2002). Industry as a partner for sustainable development: Advertising. United Nations Environment Programme.

Leave a Comment

Your email address will not be published. Required fields are marked *

Translate »